Women's Agenda

In this piece I share my personal experience of mental load, it's impact on the global economy and my mission to leverage technology to ease it for women everywhere.

"The mental load of managing a family holds women back from their careers — a $12 trillion global GDP challenge. In Australia alone, closing the workforce participation gap could add $30.7 billion to the economy by 2050, according to government estimates.

But what does mental load cost you personally? For Australian mums, this invisible tax adds up to $22,880 annually. That’s based on 6–10 hours a week of family management, at the average skilled worker wage. "